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In order to Dominate your local area, your brand must be seen as the authority in your field.
When people see your brand they must know without a doubt, “YOU ARE THE BEST!!”
With all the chiropractors out there, your potential patients have many providers to choose among. Why should they choose you? How do you stand out? How are you different from the rest? Most importantly, why should your ideal chiropractic patients trust you for their care? It gotta be crystal clear to your potential patients. Your brand is your commitment to your patients. Your brand tells them what they can expect from your service. It differentiates you from your competition and is your story of how you can help them.
To be successful, your brand needs to be clearly visible, summarized by your key messaging, and present an image that is consistent in all you do, both visually and verbally. Visually, it is embodied in your logo, your print and web-based collateral, and even your office space. People are visually oriented and consistently form an opinion at first sight. You can go out and find patients who like you and what you have to say in person, but when they arrive at your office you want them to be attracted to your message all the more by the way your brand reflects your values.
So, keep everything consistent as you will find out your office scheme is definitely part of your personna and brand. Your office makes the first impression when a potential new patient walks in the door. Does its design represent your brand correctly? Does it have appeal to your ideal patient? As you have heard it said probably a thousand times,
“You never have a second opportunity to make a good first impression.”
Lets face it. Everyone who comes into your office has looked up your practice online. They have likely used google to either learn more about you and your practice, of they will use google to map the directions to your office. When they search for your office the yelp reviews and google review of your practice will be one of the first things they see. We help monitor and repair your Online Reputation because no matter how much you market it will fall on closed ears if you have bad reviews.
People trust reviews and base their decision to go anywhere by them. You can have fifty five star reviews but one no star bad review could ruin your reputation for good.
MAKE ASKING FOR GOOD REVIEWS AN OFFICE CRITERIA (BUT DON’T BE PUSHY)
Yelp and Google reviews not only help promote your practice but they also can boost the SEO or visibility of your practice when people search for chiropractic in your town. Smart Chiropractors use this to their advantage. Here is the awesome part- you don’t need hundreds of reviews for this to be effective. Even a dozen high quality reviews will set your office apart.
Soliciting these reviews is a delicate topic. Some people never ask for reviews, while others ask every patient for a review. Smart Chiropractors strategically ask for feedback. A great time to do this is when a patient comes in for their re-evaluation after their initial course of care. By this time they have been in your office 10-12 times and hopefully have seen significant improvement in their condition.
Make it a policy to mention that your office loves taking care of patients just like them. Reinforce the improvement they have made in our office. And then simply ask if they would provide feedback on Google or Yelp to help other people just like them make the decision to explore chiropractic care. As you can see- I didn’t say ask for a review. The smartest strategy is to ask for feedback. This subtle difference significantly increases the likelihood they will follow through and also doesn’t come across as sale-sy.
1. The average person now spends more time online than with TV, newspapers, magazines, and all other media COMBINED.
It’s time to transfer some of your marketing budget from less effective methods over to digital marketing strategies that fit in with your overall goals.
2. Content marketing (inbound marketing) costs about 62% less than outbound marketing (Mashable).
Distribute relevant, valuable online content consistently to save money and connect with more potential and existing customers via higher-converting digital channels.
3. 92% of consumers now read online reviews; 40% of them form an opinion by reading just 1-3 reviews; Star rating is the #1 factor used by consumers to judge a business.
Today’s consumers are more informed than ever, so make sure your target audience is able to easily find a nice amount of positive customer reviews about your products and services online.
4. Four times as many online consumers would rather watch a video about a product than read about it; 80% of them consider product videos to be important in the purchasing process.
Online videos are a powerful way to connect, engage, and convert with your target audience. Platforms such as YouTube makes the process of getting eyes on your videos simple and straight-forward.
5. 71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook.
Social media is a key Digital Marketing strategy for any business in just about any industry – no matter how large or small.
Time waits for no man, and your patients won’t wait on you they need help almost immediately so let us get your brand in front of them NOW!
A local business website without an SSL certificate could be losing hundreds, even thousands of dollars, every month, to their competitors! Customers might (and probably will) go running when they see that warning!